Client Background
Cosette is a U.S.-based pharmaceutical company that is comprised of a diverse topicals and dermatology portfolio and a growing branded pharmaceuticals business.
Cosette eventually acquired the rights to eight branded commercial products from Daiichi Sankyo Company, Ltd., a Japanese pharmaceutical company. In anticipation of such a major announcement about an equally major achievement, Cosette enlisted the expertise of EGC for guidance.
Immediately, EGC went to work on a new brand repositioning campaign, which included a refresh of Cosette’s current website, public relations services, and LinkedIn support.
