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Retail & Franchise

Consumer, Retail & Franchise

We made our bones in retail marketing and continue to provide the insights, ideas and actions that make customers flock to a brand.

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Some of our most successful campaigns are created when we partner with forward-thinking, trend-setting companies that are quick to evolve. Brands need to remain agile to grab the consumer’s attention in this ever-changing retail environment.

We take a data-driven, holistic approach to create relevancy and personalization for customers. We’ll expand your reach, drive more traffic, and convert clicks to customers on their path to purchase. We’ll collaborate to deliver an enhanced shopping experience — both in-store and online. We’ll help nurture both advocacy and loyalty for your brand.

Together, we can turn the obstacles of today into opportunities for tomorrow. Ready to get started?

Services/Expertise

  • Brand Strategy and Messaging
  • E-Commerce
  • Point of Purchase
  • Web Development
  • Email Marketing
  • Reputation Management
  • Search Engine Optimization (SEO) Services
  • Paid Search
  • Social Media Marketing
  • PR and Influencer Marketing
  • National, Regional, and Hyper Local Media Buying
  • Event Planning
  • Amazon Marketing Services
  • Local Listing Management
  • Consumer Research

Metrics:

  • Increase Sales and Conversions
  • Higher Rating on Review Platforms
  • Elevate Brand Profile
  • Improve Website Functionality and Traffic

Quick Study

Supercuts

Supercuts, a hair salon franchise, was looking for increased visibility online. EGC created a local listing management program for the group and their search performance skyrocketed. In just a 3-month period, their Google map views increased by 292%, their Google impressions increased by 213%, and their click to calls increased by 80%.

Work We ❤️

Meet Janet

Television | Social | Print

She’s the spokeswoman we created for Granite and TREND Transformations. She’s a design guru who brings a smart, witty and no-nonsense approach to educating homeowners on a smarter way to renovate their kitchens and baths.

View Work

Launching Cold Brew Iced Coffee

Video | In Store Pop | PR | Social

We built a campaign around a Bitter Bean character that humorously brought to life the difference between Red Mango’s product and other iced coffees.

View Work

Our glam squad of brands