Healthcare & Wellness Marketing- EGC Group

The healthcare industry has transformed in recent years to a more patient-centric and technology-driven business. With the industry more saturated than ever, it’s easy for patients to overlook your business. Many healthcare providers struggle to maintain relevance and differentiation in this competitive digital world we live in. We at the EGC Group understand this situation, and we produce the most effective programs to meet your needs. With our in-house digital marketing division, patients will be able to find your business on all digital platforms.

When patients are looking for a new healthcare provider, the search can either be urgent, or more thought out. We have experience catering to both types of searches, so we know what marketing strategies will be most effective for increasing patient volume.

Services/Expertise

Brand Strategy
Driving Down Cost Per Patient Acquisition
Search Engine Optimization (SEO) Services
Paid Search
Creative Services
Media Buying
Social Media Marketing
Web Development
Reputation Management
Brand Strategy and Messaging
Public Relations
Digital Marketing

Metrics:

Increase Patient Volume
Grow Digital Presence

Digital Transformation for Healthcare Pioneer

As a pioneer in the urgent care space, STAT Health did not focus on their digital footprint for many years. As the market grew crowded, and urgent care centers began to pop up everywhere, STAT needed a digital transformation. EGC built a new website with a focus on improved user experience – inclusive of geo-location detection, online check-in and real-time waiting periods. EGC optimized the site for SEO, and also optimized location listings across search engines and directories. These efforts, along with a focused paid search campaign, led to a sizable increase in visits – within three months of launch.

Leading the way in weight loss

Content Development | Lead Generations | Public Relations

To create a performance marketing plan that was built on genuine insights, EGC and Digital Wellness turned the spotlight toward members of the New Mayo Clinic Diet who had real and honest success stories to share. The proof is in the numbers – public relations increased traffic by an average of 125% and our CRM program increased conversion rate by 150%.

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365 Reasons to Smile

Multi-Channel Campaign

What do a reunion with a loved one and playing in the rain have in common? They are two of 365 reasons to smile! This was EGC’s clever take in an award-winning TV spot for Dental365, which also included compassionate dentists and convenient appointments as among many smile-worthy reasons. Complemented by similar social media posts and out-of-home advertising, Dental365 was indeed grinning ear-to-ear with the success of this integrated campaign.

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Health Begins at Home

Branding | Website

Upward Health was created to help individuals receive better care in the comfort of their own homes, but within the healthcare system. EGC designed a brand identity that conveyed the high level of care and trust that Upward Health provides to its clients. The branding was carried through to a new website design and all branding materials.

The Right Treatment Right Now

Branding | Website

As part of their orthopedic service offerings, Monterey Spine & Joint (MSJ) sought to build a clinic where patients could get immediate care for injuries and non-COVID-related ailments. MSJ+Today is the only specialized urgent care center in the Monterey and Salinas, CA communities that offers seamless access to an established network of highly-trained physicians who treat a range of aches, pains, and strains. EGC worked with MSJ to develop brand positioning, logo design, web development, as well as a digital strategy to communicate the look and tone for this unique practice. The marketing partnership with EGC and MSJ has continued on to support their other orthopedic divisions, which include their main office, physical therapy facility, and imaging services.

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