Holidays are Happy for KISS Products in NYC
Thanks to the EGC media team, client KISS Products is being highlighted for the holidays at Manhattan’s Times Square. Check out the latest placement for the imPRESS™ Beauty Press-On Falsies product line. Yes, KISS Products is ending 2023 on a high note, as the latest out-of-home (OOH) digital billboard takes literally top place in legendary […]
Read MoreLI Music and Entertainment Hall of Fame Planning Major Billy Joel Exhibit
Under the guidance of Ernie Canadeo, EGC Founder and Chairman of the Long Island Music and Entertainment Hall of Fame (LIMEHoF), plans are underway to honor Hicksville’s own Billy Joel with a major exhibit. As reported in social media and on LongIsland.com, Mr. Canadeo and Kevin O’Callaghan, the Creative Director of LIMEHoF, met with Billy Joel […]
Read MoreEGC Covers Strategizing in Entrepreneur Magazine
Nicole Penn, President and CEO of EGC Group, has just published an article on how to strengthen marketing strategies in Entrepreneur. The article, titled “The Great Pivot: Why You Must Rethink Your 2023 Marketing Strategy,” presents detailed options that marketers should consider adopting in order to ensure success. These include methods to improve conversion rates, […]
Read MorePresenting the EGC Sizzle Reel
Members of EGC’s Creative team have outdone themselves with a compilation of video clips we’ve created for clients, past and present. Watch it now! No further spoilers. Watch the video on the EGC Facebook page! Wondering what we can offer your business? This video is just the tip of the iceberg of what we do as […]
Read MoreEGC Works with Mayo Clinic Diet Ambassadors to Spread the Word
EGC has been promoting the benefits of the Mayo Clinic Diet everywhere possible. And what could be more effective then user-generated content from actual members and ambassadors? EGC works with real-life members of the Mayo Clinic Diet, many of whom have become ambassadors who share their progress, journey, and success on the program. Additionally, EGC […]
Read MoreEGC Comments on the XFL’s New Social Media Campaign to Digiday
The XFL (Xtra Fun League) begins tomorrow, and EGC President and CEO Nicole Penn comments on its new vision and marketing strategy via social media. Making its return since 2020, the XFL is focusing its marketing strategy on new and returning fans, who will be engaged through social media platforms Twitter, TikTok, and Facebook. In […]
Read MoreEGC Launches Dynamic Landing Page for Vaughn College’s Open House
Check out the new web page that EGC created to promote the “Write Your Own Ticket” campaign for client Vaughn College. In a little over a month from now, Vaughn College will hold its Open House for the spring semester. EGC got on board and created a landing page where interested students may register, complemented by videos […]
Read MoreEGC Partners with HomeX Services Group to Drive Customer Acquisition
EGC is joining forces with HomeX Services Group, an organization which is recognized as one of the fastest-growing service providers in both residential and commercial segments. HomeX Services Group provides services that include HVAC, plumbing, and electrical (among many others) to homes and businesses throughout the Northeastern and Mid-Atlantic regions of the United States. Through lead […]
Read MoreEGC Tells Like it is About TikTok to Newsday
EGC President Nicole Penn recently commented on both the controversies surrounding TikTok and its staying power in social media marketing. The Newsday article broaches the mounting concerns of how TikTok—which is owned by a parent company based in China—might be a potential national security risk. Nicole maintains that this social media app is proactively addressing these issues […]
Read MoreEGC Makes Falscara Line from Client KISS Products Even More Famous
KISS Products wanted to spread the word about its innovative line of DIY lash extensions—Falscara—and EGC answered the call with eye-catching social media videos. Having already “taken Manhattan” last year with digital out-of-home billboard ads, EGC went further with this campaign through a series of videos that truly make Falscara stand out—particularly its unique “underlash” application. […]
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