Business To Business (B2B) Marketing

We are experts at generating brand awareness and driving B2B leads. EGC’s B2B services run the gamut from helping companies refine their positioning and messaging, to developing automated email workflows, to creating content to draw prospects in. For all of our B2B clients, our goal is to position them as industry thought leaders to “earn” the trust of their prospects. We do this in a variety of ways: creating content that is driven by SEO insights, keeping them top-of-mind with industry press, and ensuring their individual websites are continually updated with new and relevant content. We’re particularly proud of our ability to push the envelope on the creative side in a space that often feels void of fun and personality. Our in-house content studio provides a turnkey solution for podcasts and CEO videos.

Learn how EGC can help you grow your business and increase leads.

Services/Expertise

Brand Strategy and Messaging
Inbound and Content Marketing: Blogs, Whitepapers, Podcast, Videos
Search Engine Optimization (SEO) Services
Consumer Research
Email Marketing and CRM
Account Based Marketing
Customer Testimonial Videos
Direct Mail
Reputation Management
Paid Search
Social Media Marketing
Web Development
Video Production Services
Public Relations

Performance Matters:

Increase Organic Website Traffic
Increased Leads
Lower Cost Per Acquisition

SLG Rebrand

Satellite Logistics Group (SLG) is a global services provider to the beverage industry. As SLG began to evolve from their roots in logistics into a more comprehensive solutions partner that offered asset tracking and business intelligence, they hired EGC to help communicate this transition to customers and prospects. We modernized their look, and branded each of their services in a related way under an SLG umbrella. This update reflected the turnkey simplicity a client experiences with SLG.

Getting Attention in the C-Suite

API wanted to start a conversation with decision-makers at the world’s largest airlines about crew logistics. To make sure they took API’s call, EGC designed a high-impact direct mail program to help warm these prospects up to the value API could offer. We sent airline executives this message in a bottle describing how API could ensure their crews would never be stranded. We created NoMoreStrandedCrews.com, where recipients would find fast facts about API’s benefits as well as several key credentials that established legitimacy and trust, and worked to secure the first meeting.

EcoBev High-Impact Mailer

Direct Mail

When a brewer discovers a situation that requires a full recall of their product, they need to move it quickly, and be certain it is properly disposed of. This is the solution EcoBev provides. Many brewers don’t know whom to call when a crisis situation arises. Our job was to let a select group of C-Level people at U.S. breweries and importers know that EcoBev can help them in these times of urgent need. We created a high-impact direct mailer to communicate this message in a memorable way, and help EcoBev stay top-of-mind.

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