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Education

Education

We teach schools how to continually reinvent themselves in the fast-changing landscape of higher education recruitment.

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The EGC Group’s Enrollment Marketing Team understands the serious challenges that schools face in their recruitment efforts. Today, most schools have both admissions and marketing departments on campus, but find it difficult to stay current in the rapidly changing landscape of higher education. This has been further compounded by the changing perceptions of a new generation of students and the relentless evolution of social networking and digital technologies.

At EGC, we help students to not only find your school on all digital platforms, but we follow them through the enrollment process to ensure conversion. Our Enrollment Marketing Team has enrolled thousands of students on behalf of our clients. We stay on top of digital trends and utilize them to get your school the results you’re looking for.

Services/Expertise

  • Admissions and Enrollment Audit
  • Website Design
  • Email Marketing
  • Search Engine Optimization (SEO) Services
  • Paid Search
  • Social Media Marketing
  • Media Buying
  • Creative Services
  • Reputation Management
  • Digital Marketing
  • Video Production Services
  • Public Relations

Metrics:

  • Lead Generation
  • Decrease Summer Melts
  • Digital Conversion Optimization

Quick Study

Summer Discovery

EGC stepped in during Summer Discovery’s peak enrollment season and expanded their marketing efforts to specifically target parents of children in the proper age demographics – who also had the means to afford the offerings from Summer Discovery’s core programs. The recommendations led to a shift in targeting from a single state to targeting the top six states based on prior enrollments, and the addition of Facebook to the marketing mix. This enabled us to target both parents as well as specific household income. This led to 22% fewer impressions but a 75% increase in conversion rate. Ultimately, this meant that by shifting the targeting, we showed our ad campaign to more qualified parents. This led to an increase in leads by 385%, traffic by 177%, and enrollments by 15%.

Work We ❤️

Be Futureproof. Guarenteed.

Print | Radio | Social | TV

Vaughn College selected EGC to help transform and elevate the College’s image. Our goal was to shift perceptions of Vaughn from being a two-year (or certificate school) school to a four-year institution of higher learning. We had to change their reputation from “the aviation school” to one that was a destination for students interested in engineering, robotics, technology and management. With insights from a custom research project, we developed a new positioning, campaign, and media strategy.

View Work

Changing the education world

Branding | Website

Apple Montessori’s goal is to change the world of education, one child at a time. EGC was tasked to modernize their brand mark to feel clean, calm, and organized.

Brands we’ve learned from

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