EGC Makes Falscara Line from Client KISS Products Even More Famous

Posted by Michael DiMarco | December 15, 2023

KISS Products wanted to spread the word about its innovative line of DIY lash extensions—Falscara—and EGC answered the call with eye-catching social media videos.

Having already “taken Manhattan” last year with digital out-of-home billboard ads, EGC went further with this campaign through a series of videos that truly make Falscara stand out—particularly its unique “underlash” application.

Thanks to the combined efforts of EGC’s strategic, creative, and social teams, Falscara from KISS Products is seeing greater brand awareness and gaining sales across all channels among retailers, eCommerce sites, and even Amazon.

View one of the videos, recently posted to the EGC YouTube page.