Agency Blog
Marketing Trends to Make the Most of in 2024
Another year has gone by—quickly. The changes and innovations that took hold in marketing made the days between 2022 and 2023 seem like light years. What’s in store for 2024? The ever-evolving digital landscape Last year was one like no other in the digital world. From the changeover of Universal Analytics (UA) to Google Analytics […]
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Reduce. Reuse. Reevaluate Marketing Initiatives.
“Reduce, reuse, recycle” is the going green motto. Interestingly, as much as individuals are weaving more sustainable ways into their everyday lives, our most loved brands and products are also pushed by this unwavering action to be more aware of waste. As a matter of fact, businesses from every vertical are designating teams to reduce, […]
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The “Who,” “What,” and “Why” Behind a Video Campaign
Opinions differ on the most effective way to deliver a brand message to an audience. It can’t be denied, however, that video campaigns are among the most exciting. Today, clever videos are everywhere—and they can be created by anyone. (Just look at the scores of user-generated content on social media for proof.) With this in […]
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What Type of Video Content Fits Your Brand?
If you are starting to use video in your marketing campaigns, or have already tried but were unsuccessful, there’s one question to keep in mind: What type of video content would best serve your brand? This is an important question, and since video is everywhere, it’s something that can be taken for granted. What follows […]
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Class is in Session: Marketing Tips to Increase College Enrollment
Although the peaks and valleys of the COVID-19 pandemic continue, more places continue to open, albeit guardedly. These include colleges. In addition to extra efforts to open up and get classes going, colleges have an overall challenge where enrollment is concerned. Still, whether students and teachers attend classes via Zoom or are able to visit […]
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The Marriage of Video and Audio
There’s no denying the power of how video can tell a story. Whether that story is a feature-length production or an ad that is designed to connect a brand to its target audience, video makes clear and immediate impact. So much attention and care goes into getting the right imagery on camera, that one other […]
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Social Media Gets Real with BeReal
Have you heard about the social media platform named BeReal? Usually, when the word “new” is attached to something, it means a cutting-edge breakthrough. That’s not the case with BeReal. Nothing slick, nothing fancy. In short, BeReal lives up to its name. And it is a platform to watch. What’s the deal with BeReal? In […]
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Pumping Up the Pre-Production Stage of Video
When we think of creating a video campaign, the “pre-production” stage tends to be the proverbial elephant in the room that no one wants to deal with. Like it or not, if you don’t put effort into the necessary evil that pre-production, you won’t have a very good video. Find out some basics as to […]
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The Importance of Video to SEO Rankings
We all know how easy and convenient it is to search for a video on the Internet. Simply type in a title, topic, or some other search term, and a list of related videos appears. The Internet helps video. On the other hand, video is equally—if not more—valuable to the Internet, specifically where search engine […]
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The Big Interest in Small-to-Midsized Businesses
EGC looks at independent and local businesses, and how they can strengthen their popularity and brand presence.Between the shaky economy and concern over how successful sales will be for the upcoming holiday season, operators of small-to-midsized businesses may feel overwhelmed, discouraged or just “not great.” If you own a local independent business, take heart. Your […]
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