Leading the way in weight loss.
Outshining Competitors Who Outspend:
The EGC Group—along with client Digital Wellness and the team at Mayo Clinic Diet—created a performance marketing plan that was built on genuine insights.
- Total revenue and sales exceeded expectations.
- Google CPC results were dramatic, driving 43.3% of total qualified leads, 18.05% of conversions, and a grand total of 87,507 qualified leads.
- Our CRM program resulted in a 150% conversion rate, much higher than industry average.
- Public relations efforts increased traffic by an average of 125%.
In short, instead of celebrity endorsements and hip influencers, EGC and Digital Wellness turned the spotlight toward actual members of the New Mayo Clinic Diet who had real and honest success stories to share.
EGC’s Marketing Solutions
- Effective real-time content, courtesy of The EGC Content Studio.
- Far-reaching public relations efforts that invited top-tier journalists to test the New Mayo Clinic Diet (and which wound up placing as the “#1 Diet” in U.S. News & World Report).
- Broadcast television ads that were strategically targeted to key audiences during equally relevant times, such as the post-holiday peak “weight loss season” on high-profile programs that included “Good Day New York.”
- Lead generation—with help from EGC’s Google partnership—that delivered the New Mayo Clinic Diet campaign to prospective customers who were in search of a weight loss program.
- An optimized CRM and consumer journey that converted leads through a combination of educational content, video retargeting, and customized salesforce lead journey.
Proof is in the numbers:
- Total revenue and sales outpaced expectations.
- Public relations efforts increased traffic by an average of ~125%.
- Google CPC resulted in 43.3% of total qualified leads; 18.05% of conversions, and a grand total of 87,507 qualified leads.
- Our CRM program led to a 150% conversion rate.
Notable Placements Include:
The Mayo Clinic Diet was featured on the TODAY show during peak morning viewership. Mayo Clinic Diet ambassador Becky Hubbard shares her story which inspires people to lose weight and gain control of their health.
To sum it up, the New Mayo Clinic Diet from Digital Wellness works. Fittingly, EGC created an integrated campaign—that worked.
