Be Futureproof

Vaughn College asked us to create a disruptive campaign to drive prospective students to their open houses. So, we developed an unexpected idea featuring real students boldly challenging an uncertain future to contrast and highlight the “futureproof” education they will receive at Vaughn. A full digital program featuring social media video, remarketing banners and email campaigns were deployed with traditional out-of-home posters, magazine ads and a TV spot to dramatically surpass last year’s RSVPs for their open house events.