SLG

Intelligent Solutions for Brewers

Satellite Logistics Group of Houston, TX hired EGC Group as Agency-of-Record in 2016 to help them refresh their brand identity, and develop a sophisticated new marketing strategy. Our goal was to expose and educate brewers to the many benefits, and business advantages of implementing an SLG intelligent solution. The new look included all new logos, marketing collateral, a custom high-end mailer, an interactive media–rich website, and a trade show kiosk.

EGC created slick–modern new, icon-based logos for SLG corporate and all SLG beverage solutions.

EGC developed all-new, media-rich website with interactive calculators, blog, faq, inquiry forms, and more.

The high impact direct mailer included a stand-out vintage red phone with a direct dial to SLG’s EcoBev hotline.

EGC designed the futuristic–looking new SLG Trade Kiosk as bright, bold, and colourful to ensure it stands–out from the crowded expo floor. 1 of 2

EGC designed the futuristic–looking new SLG Trade Kiosk as bright, bold, and colourful to ensure it stands–out from the crowded expo floor. 2 of 2

To promote SLG’s KegID keg tracking solution in a unique way, EGC created a campaign that centered around talking kegs with the messaging “I’m smarter than I look.”

SLG ecoBev

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