B&H Takeover

SITUATION

Canon USA had the opportunity for an interior and exterior retail installation at B&H, New York’s premier destination for advanced amateur and professional photographers.

ACTION

EGC transformed the B&H spaces into a gallery-like setting which clearly communicated the Canon brand story. By using dramatic photos of New York City, interspersed with photos of Canon cameras, printers and video recorders, EGC created an engaging and thought-provoking art exhibition.

THE FINISH LINE

In the fifteen years that B&H has offered these display spaces to retailers, they have never seen such a positive reaction by customers and staff alike. The “exhibition” was noticed, commented on, and enjoyed.