Brand Ambassadors
EGC launched a brand ambassador program for Vaughn and kicked it off with filming several students from different programs talking about their experience at Vaughn. In our research, we had found that prospective students are significantly impacted by current students and their stories – so we felt this was the perfect opportunity to help prospective students make a personal connection with Vaughn. These videos lived on the Vaughn YouTube page and we’ve used them in some of our re-marketing efforts as well.