World’s Largest Hop Grower
Hopsteiner, a sixth generation, international hop growing, trading and processing firm named EGC Group as Agency-of-Record in 2014 to help them refresh their 170-year old brand identity, and develop a smart new marketing strategy. Together, Hopsteiner and EGC communicates brand messenging about their new experimental hop varieties and full range of top-quality hop products, across multiple channels, to breweries worldwide.
SITUATION
Hopsteiner was seeking a partner fully–immersed in the craft brewing business that would bring the right experience and skill-set to effectively manage their niche marketing and communications. One that would understand the philosophy of their organization, and champion their commitment to providing brewers with the highest quality hops with expert service and technical support.
ACTION
EGC re-branded Hopsteiner with a sophisticated new look and leveraged their deep heritage in farming, processing and distributing the highest quality hops by creating fun and educational content for social media. EGC developed innovative new marketing collateral, interactive media–rich, multi-language website, hop yard trade kiosk, brewery photoshoots, and immersive–long-form storyteller videos.
THE FINISH LINE
The account started with social media management and today, includes EGC pro-actively managing all of Hopsteiner’s communications like public relations, social media, inbound and outbound marketing to generate new meaningful relationships that help drive Hopsteiner’s business even further.
