EGC developed a launch campaign—along with supportive social assets to run throughout the year—for KISS Products’ “Matte Black Lashes,” from the Lash Couture Faux Mix Collection. To communicate the sophisticated and dramatic look of the lashes—as well as the innovative technology behind it—the campaign is entitled “The Future is Matte.” The content features moody lighting and silhouettes that also pull back to show the details and beauty of the lashes, which creates an energy and rhythm that speaks to fierce and confident lash wearers.
