This idea focuses on a core insight about our customers… the passion that drives them to imagine, create and sell their items everyday. It’s brought to life in an empowering, anthemic piece that breaks the mold in the category.
At launch the “Go-Getter” campaign garnered a lot of attention from both the sewing communities and the press. The campaign was a success in reaching a younger demographic, with viewers to the product page ranging in age from 25-54. There was also an increase in traffic to Authorized Brother Dealer stores among the male demographic.