EGC created a unique and disruptive campaign that emphasized how Falscara will “turn your world upside down,” all with the goal to continue expanding awareness and engagement of the already viral product and successfully compete with other brands in the growing DIY extension market.
The campaign was brought to life with a series of eye-catching social videos and GIFs that truly make you stop in your tracks with a breathtaking set design, catchy music track and unique editing to show attitude and a world immersed in Falscara.
